Top 5 Beauty Retail Apps on Android in Netherlands: Q4 2023

In the fourth quarter of 2023, the top beauty retail apps on the Android platform in the Netherlands showed varying performance trends. Here's a closer look at how each app fared in terms of downloads, weekly active users, and revenue.

Douglas – Parfüm & Kosmetik saw a positive trend in downloads, peaking at approximately 3.7K in the week of November 20. The weekly active users increased steadily, reaching around 12.1K in the same week before slightly declining to 10.5K by the end of December.

Notino: perfumes and cosmetics experienced a significant spike in downloads in the week of December 4, with around 3.4K new installs. Weekly active users also saw notable growth, peaking at approximately 4.6K in the same week. However, both metrics showed fluctuations throughout the quarter.

LOOKFANTASTIC -Beauty Shopping maintained relatively stable download numbers, with a slight peak at 344 downloads in the week of November 20. Weekly active users showed a general downward trend, ending the quarter at approximately 3K.

Lush Fresh Handmade Cosmetics had a gradual increase in downloads, culminating in 373 installs in the final week of December. Weekly active users mirrored this trend, ending the quarter with an increase to 285.

CHARLOTTE TILBURY experienced modest download numbers, with a notable increase to 147 in the week of November 13. Weekly active users saw a gradual rise, peaking at 367 by the end of December.

For more detailed insights and data, visit Sensor Tower.